Dodger Stadium Strays Away From Its Roots With Dunkin’ Donuts Partnership

Photo Credit: Los Angeles Dodgers

The Los Angeles Dodgers announced on their social media today that they will be partnering up with Boston-based Dunkin Donuts heading into the 2021 season.

With the new partnership they also launched a “Dodgers’ Signature Latte, a Blueberry Crisp Latte made with Dunkin’s smooth Espresso and topped with whipped cream, caramel drizzle, and cinnamon sugar.” In simpler terms, 5 innings worth of narcolepsy. 

I’ve been knee-deep in The Sopranos recently so it’s hard for me to look at business deals and not question if ulterior motives are involved. Wackings and racketeering aside-this collab just feels completely disingenuous. While franchises in California are burgeoning, this is a piece of Boston and the east coast that shouldn’t occupy 13 spots inside Chavez Ravine. We’ve already stolen Mookie from Boston, was there really a need to steal this as well?

The white and orange box Dunkin’ uses is a candid example of why this move has corporate gunk written all over it. 

Socal shops using pink boxes “is a distinctly regional tradition,” David Pierson of the LA Times wrote when trying to figure out why doughnut boxes are pink.  It turns out that in the 1980’s boxes shifted from typical white to pink because it was a cheaper option cutting costs from $25 for 200 to $20 for 200. Cambodian refugee Ted Gnoy, was able to use tactics like this to spread doughnut shops all throughout Orange and L.A. County. For immigrant families coming to the country with pockets of lint and a soul of ambition, this was a way to keep food on the table. 

With numerous first-generation mom and pop shops going out of business in LA you’d hope Dodgers Stadium could lend one a helping hand. But nope. This is a place where 3 Dodger Dogs, 2 nacho helmets, 4 bottles of water, and a tall boy is the same price as a Paul Wall grill. 

The worst part about this is that doughnuts, coffee, and sports are a phenomenal trio. Starting my Saturdays with maple bars and apple fritters from Golden Donut Place is an elite complement to the morning slate of games.

One can only hope that Dodgers Stadium shys away from partnerships with east coast based franchises and gets back to their roots.